Category: Blog

Web design and Development.

The concept of web design and development has been around for about as long as websites have existed. It used to have a much simpler definition because website creation used to be a much simpler process.

When you compare the first website, which came out in 1991, to modern websites, you can really see how many websites have evolved. Today, creating and maintaining a website is more complex, and involves an entire ecosystem of roles and skillsets.

For designers, it can be difficult to know exactly where you fit into this ecosystem. This article outlines the major aspects of the website creation process, offering a clear picture of your role, the roles of others, and the skill sets involved.

WHY DO YOU NEED WEBSITE DEVELOPMENT?

Web development is the most important thing if you have a plan to enter the online world. The website is considered as a window to the world of the internet. In today’s business environment totally depend on virtual communication and to beat your competition large or small companies definitely need to develop a good and Responsive Website.

A Business Website may be the first line of Best Communication between you and your potential guests or visitors. Also, The great advantage of your Website Design Company and Website Development Company is you’re your business website will be available 24 hours a day, 7 days a week and it can be viewed and developed from anywhere in the world. Therefore anyone can collect suitable Business Information from your website at any time.

So, a website development provides your company or business that allows you to get in touch with millions of web surfers all over the world including their targeted or potential customers. It is the most vital part of promoting your brand or business product directly and most positively among your target number group of customers.

Design vs. front-end development vs. back-end development

To keep it simple, let’s separate website creation into two categories: what the users see, and what the user doesn’t see.

What the user sees takes place in a browser and involves the design and front-end development. Design defines a website’s colors, layout, font, and images—all the stuff that goes into a website’s branding and usability—and requires tools like Photoshop, Illustrator, Fireworks, and Sketch.

Using coding languages like HTML, CSS, and JavaScript to implement that design is called front-end development. These languages make it possible for users to interact with buttons, images, text, contact forms, and navigation menus. And they’re integral to responsive and adaptive design.

Some designer’s code and some front-end developers design. Some designers don’t touch a piece of code. Some front-end developers stick to coding and nothing else. Helpful, right?

What the user doesn’t see takes place on a server and involves back-end development.

A website needs a back end to store and organize all the data that comes through the front end. So if a user buys something or fills out a form, they’re entering information into an application on the front end of the website. And that information is stored in a database that lives on a server.

A website works the way you want it to because the front and back ends of a website are always communicating. A back-end developer is like the conductor. They make sure applications, databases, and servers work together harmoniously using languages like Ruby, PHP, .Net, and Python along with frameworks like Ruby on Rails and Code Igniter.

More than just a pretty face

Although the appearance of your website is the first impression that you make on a potential customer, your website design shouldn’t stop there. The best website design and development will make your site as beautiful as it is functional and easy to use.

Integrated user experience and interface

Strong website development provides opportunities for users to gain useful information, understand what you have to offer, build a relationship with your company, and follow the buyer’s journey to a decision – without a hitch.

Working together on design and development

We collaborate with you to plan and execute the details of your website so that it connects with your audience, communicates your message, and elevates your brand all at the same time.

Examples of Web design

The following examples include an agency website, an eCommerce site, and a personal portfolio. Each serves a different purpose, but they’re all easy to use thanks to simple navigation, fast loading times, and clear layouts.

cheap web hosting

free website domain

website creator

free web hosting and domain

free website builder

Web Host

free website creator

free website maker

free website design

Website Maker

Website Domain

buy website domain

best web hosting

Free web hosting

online website

Art Website

simple website builder

free website

online website builder

new website

Create a website for your business

free e-commerce website

Making a website

Website Builder

My Website

Business Website

buy a website

make your own website

best free website builder

Create a magical web experience

More and more every day, life happens on-screen—how can your team ensure that your product is providing the kind of web experience that keeps people coming back?

E-commerce website builder

design a website

free hosting

online store website

free online store

best website builder

Web Builder

web page maker

WordPress site

google web hosting

Website Design

build your own website

Squarespace website

Site Design

WordPress website

best website design

web page design

google business website

blog sites

websites

Website Name

best web design

Shopify website

simple website

E-commerce website

Web Design

Blog Websites

graphic design website

Web Developer

Website Development

SEO website

website

WordPress website design

web design and development

HTML website

Portfolio Website

best Shopify stores

personal website

freelance web developer

web design company

E-commerce sites

E-commerce website design

website design company

top websites

photography websites

web application development

Website Analyst

Worthofweb

Web Tools

dynamic website

top e-commerce sites

web design services

web development services

idea website

website development company

web development company

top 10 websites

best portfolio websites

site

In Vision’s digital product design platform connects your team’s entire workflow, giving them what they need—from start to finish—to design amazing online experiences. Use boards to collect and share inspiration. Sketch out wireframes on a freehand collaborative canvas. Turn ideas into powerful screens with Studio, and bridge the gap between design and development with Inspect. Get creativity and consistency at scale with the Design System Manager as your team’s single source of truth. Vision powers your product design process every step of the way.

Conclusion of web Design and Development

Small- and medium-sized companies looking for a website or a re-design of their existing website may be confused by the blurred lines surrounding the terms “Web Design” and “Web Development.” Although there are individuals that can do both, many companies have dedicated designers that create the website layout and then hand the design files over to a programmer who completes the development stage. Hopefully, this article will help clear up the common misconception that design and development are the same.

You can learn more about our blog SEO and Application Development.

Read More
Md. Main Uddin October 15, 2020 0 Comments

What is SEO?

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

HOW DOES SEO WORK

You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you’re using magically replies with a long list of links to webpages that could potentially answer your question.

Why is SEO important for marketing?

SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.

Content SEO?

Content SEO refers to creating content that helps your web pages to rank high in the search engines. It includes everything to do with the writing and structuring of content on your website. There are three major elements you need to consider to produce content that will make your website rank well: keyword strategy, site structure, and copywriting. Content SEO is important because search engines, such as Google, read your website, so the words you use on your site determine whether or not your site will rank in their results pages. Of course, your website should be well-designed, with a great user interface, and all the technical stuff that makes your site rank in Google should also be covered. But without good quality content, your site does not stand a chance in the search engines.

Keyword research

Keyword research is basically the steps you take to create an extensive list of keywords you would like to rank for. Every content SEO strategy should begin with keyword research because you have to know what your audience is searching for if you want to generate traffic. Keyword research helps you to discover the terms you should be aiming to rank for. If you do your keyword research right, you should have a clear overview of the terms people use and the terms for which you want the pages on your site to be found. This overview will serve as a guide for writing content on your website.

On-Page SEO Optimization

The on-page SEO factors are those elements that happen on your website. These are the things that you have complete control over, meaning that you can work to improve these factors over time by following best practices for SEO. This goes beyond just your content marketing to the deeper levels of your site’s HTML.  

Here are just a few of the on-page SEO factors that can help you improve your search ranking:
  • Title Tag – The title tag on each page tells the search engines what your page is about. This should be 70 characters or less, including both the keyword your content focuses on and your business name.
  • Meta Description – The meta description on your website tells search engines a little bit more about what each page is about. This is also used by your human visitors to better understand what the page is about and if it’s relevant. This should include your keyword and also provide enough details to tell the reader what the content is about.
  • Sub-headings – Not only do sub-headings make your content easier for visitors to read, but it can also help improve your SEO. You can use H1, H2, and H3 tags to help search engines better understand what your content is about.
  • Internal Links – Building internal links, or hyperlinks to other content on your site can help search engines learn more about your site. For example, if you are writing a post about the value of a specific product or service, you can link to the product or service page in your blog post.
  • Image Name and ALT Tags – If you are using images on your website or within your blog content, you will also want to include your keyword or phrase in the image name and alt tag. By including this information, you also help give your SEO definition. This will help search engines better index your images, which may appear when users perform an image search for a certain keyword or phrase.

When strategically placing your SEO keywords and phrases on your pages, it’s important to avoid over-optimization. Google and other search engines will penalize your page if it attempts to use keywords too many times throughout the content. In addition, you want to make sure that each piece of the content focuses on just one or two keywords. This helps ensure that your content is specific and relevant. Trying to tackle too many keywords at once may negatively impact your search engine optimization as it often makes for un-focused and thin content. While site content plays a vital role in your search engine rankings, it’s also important to consider your site architecture. Part of the optimization process is to ensure SEO definition on all parts of your web pages. You want to use a website design that makes it easy for search engines to scan or crawl your pages and content. Building internal links between your pages, creating a sitemap, and submitting your sitemap to search engines can both help improve your site’s crawl ability and give your search engines a better understanding of your content. Yet another concern when it comes to your site’s architecture is whether or not your website is mobile-friendly. Many consumers are searching for information and brands on their mobile devices. You need to make sure that these users are able to view, read, and navigate your website from their mobile device. Not only does this impact the user experience, but it can also affect your SEO optimization.

Off-Page SEO Optimization

In addition to the on-page SEO elements that your organization has control over, there are also off-page SEO factors that can impact your ranking. Though you do not have direct control over these off-page factors, there are ways that you can improve your chances of having these factors work out in your favor. (But more about that later!) Here are a few of the different off-page SEO factors that can impact your search engine rankings:

  • Trust – Trust is becoming an increasingly important factor in a site’s Google ranking. This is how Google determines whether you have a legitimate site that visitors can trust. One of the best ways to improve trust is by building quality backlinks from sites that have authority.
  • Links – One of the most popular ways to build off-page SEO is through backlinks. You want to be careful here as spamming sites with your links is a quick and easy way to get your site banned from the search engines. Instead, take the time to build relationships with influencers and fans who create quality content and will link back to your site in their own content.
  • Social – Another important off-page SEO factor is social signals, such as likes and shares. When it comes to boosting SEO, you want to look for quality shares from influencers. The more quality content you publish, the more likely you will be to get people to share your content with others.

Though you do not have direct control over what happens outside of your organization, you can increase your chances of improving off-page SEO simply by creating quality content that others will find valuable. By giving your SEO meaning, you can catch the attention of more search engine users. The more relevant and interesting your content is, the more likely others will be to link to your content and share it on social media. The more people trust your content, the more the search engines will as well.  

Why is keyword research so important for SEO content?

Proper keyword research will make clear which search terms your audience uses. This is crucial. we regularly encounter clients who use particular words when talking about their products, while their customers use entirely different words. Optimizing SEO content for words that people do not use doesn’t make any sense. Doing proper keyword research makes sure that you are using the same words as your target audience and therefore makes the whole effort of optimizing your website worthwhile.

Some terms we use in keyword research

We tend to use the word ‘keyword‘ all the time, but we don’t necessarily mean it has to be just one word. ‘WordPress SEO’ is a keyword, as is ‘Google Analytics plugin.’ So you can have keywords containing multiple words!

How many keywords?

It is very hard to give an exact number of keywords you should focus on. And then again, it’s very simple: You just need to have a lot – as many as you can come up with. More than 1,000 keywords are probably too many though! Even if you’re a reasonably small business, you’ll probably end up with a couple of hundred keywords. But you don’t have to create pages for all of these immediately. The great thing about having a Content Management System (CMS) like WordPress is that you can gradually add content. Think about what keywords you would like to rank for right away, and which ones aren’t immediately important. Determine what your priorities. Classifying your keywords is essential. Some keywords are very common and competitive (head), while others are long-tail. Decide which are your most critical, high-level keywords – the ones that generate sufficient traffic for your website and best fit your business. You will probably only have a few of these general keywords for your business, the rest of them will be more down the tail. In the next section, we will give more in-depth information on long-tail keywords (and the importance of these keywords). SEO content focusing on the most common keywords should be on the top-level pages on your website (homepage and the pages one level beneath your homepage), whereas content focusing on long-tail keywords should be more on the tail end of your site. Search engines are always trying to answer the exact needs people have, and they’re getting better and better at guessing people’s intent. So, put simply, if 95% of the people searching for [change car tire] have informational intent, and you’re optimizing for transactional intent to sell tires, you’re probably not going to rank most of the time.

What types of tools used for SEO

There are multiple free tools available to help you with your keyword research. Check out our article about keyword research tools if you want to find out more about practical tools. Site structure The second important aspect of content SEO is the structure of your site. First I will explain why site structure is critical, then I’ll show you what an ideal site structure looks like. I will also give tips on how to (quickly) improve your site structure without completely disrupting the core of your website.

Why is site structure important for content SEO?

There are two main reasons why site structure is an important ranking factor and therefore imperative for SEO content: # Good structure helps Google to ‘understand’ your site The way your site is structured gives Google significant clues about where to find the most important content. Your site’s structure determines whether a search engine understands what your site is about, and how easily it will find and index content relevant to your site’s purpose and intent. A good site structure will, therefore, lead to a higher ranking in Google. By creating such a structure, you can use existing content that has attracted links from others to help other pages rank as well. Your site’s structure will help spread some of that link juice to the other pages on your site. On a commercial site, that means that you can use quality content you’ve written to boost the search engine rankings of your sales pages too. # Good structure makes sure you are not competing with your own SEO content On your website, you will probably have multiple articles about similar topics. If we wrote eight articles about SEO, Google wouldn’t know which of these is most important. If we didn’t clarify this with our site structure, we’d be competing with our own articles for Google’s top spot. So, solving problems like this using a sound internal linking structure will result in higher rankings overall.

The ideal structure of a site

Ideally, you should structure your site like a pyramid. On top of the pyramid is your homepage and on the homepage are links to some other pages (such as category pages). These pages, in turn, link to even more pages. In an effective content SEO strategy, your keyword strategy, and the way you structure your site work together. In a proper keyword strategy, you’ll have thought about common, competitive keywords as well as more long-tail niche search terms. You should make a similar dichotomy in your site structure. Pages focusing on more common search terms should appear high in your pyramid, while pages optimized for more long-tail keywords should appear in a lower part of your site structure. These long-tail pages at the bottom of the pyramid must link correctly to the pages higher in the pyramid. Moreover, when other websites link to your product, chances are some of them link to the first URL, while others link to the second URL. But if these duplicates all link to the same URL, your chance of ranking top 10 for the relevant keyword would be much higher. Canonicalization is the solution to duplicate content.

 Copywriting.

The third and final aspect of a successful content SEO strategy is copywriting. You should write articles that are attractive to read, and that makes your audience want to stay on your website. At the same time, you want to make your SEO content attractive to Google. But some people go too far and optimize their content so overtly that they become terrible to read. We suggest optimizing your text for search without adversely affecting the originality of your idea or the readability of your text. Original SEO content doesn’t necessarily mean brand new content. Of course, if your story is completely new, that’ll automatically mean it’s original. However, giving your (professional) opinion on a particular topic also counts as original content. Your own personal angle to a story will make your content unique and original.

Think about your audience

If you want to write original content, you should think about your audience and who they are. Also, ask yourself:

  • # What do you want to tell your audience?
  •  # What will be the main message of your article?
  • # What is the purpose of your article?

Thinking about these questions will help you to come up with an original idea for your post or article. Content design Content design is a process that helps you produce content based on actual user needs. It doesn’t just help you figure out what your user wants, but it focuses more on what the user actually needs. Thinking about your content in this way will help your user to get that content when they need it, in the language and format they need it. Content design isn’t just a technique to help you produce better content – it’s a new way of thinking about content. If you want to know more about content design, read our post on content design: a great way to make user-centered content.

Copywriting requires readable SEO content

A key requirement for writing high-quality content is to write content that’s easily readable. Readability is important both for your audience and for Google. After all, not only do people read your articles, but Google does too. If your text is well structured and clearly written, readers will understand your message, but perhaps, more importantly, it will also help Google understand better too. If your main message is clearer to Google, your post is far more likely to rank well in the search engines. Readability is about many factors, including text structure, sentence length, and writing clear paragraphs. Read all about the importance of readability in this post. For more tips on readability, you can read our post on how to make an article more readable.

Content should be optimized for search engines

The final requirement for writing high-quality content is to make sure the content is optimized for search engines. You want your SEO content to be easily found. Findability has to do with increasing the likelihood Google will pick up your content for the result pages. It’s important that you take this final step after you’ve written an original and readable post.

Conclusion on Content SEO

Content SEO is such a huge part of SEO. It encompasses all the aspects of writing and structuring content on your website. Content SEO is essential. Google reads and scans your website text. Google’s algorithm decides the ranking of your site largely based on the content you publish. And we all know content is king. So, you need to write awesome SEO content, focus on the right keywords, and structure your website in such a way Google understands it. It’s a lot of work, but it will pay off in the long run. You can learn more about our blog Web design and Deployment and Application Development.

 

Read More
Md. Main Uddin October 15, 2020 0 Comments

Application Development

Application Development: How many times have you heard it? There’s an app for that. The helpful suggestion offered by a friend who has just heard you complain about some mundane task you’d rather not have to spend your precious free time on in order to get it off of your to-do list.

An app is the common slang term for a software application or software program that can be run on a computer device to accomplish a task easier and more efficiently than we could do it ourselves as mere mortals. If you have a smartphone or computer tablet, you probably have used some game apps, news apps, or even map apps to help you find the local coffee shop. Application development is the name of the profession that employs people who design, develop, and deploy these computer applications.

Also, you can say, it is a process of creating a set of programs to perform the different tasks that a business requires.

In app-building process follows the same steps:

  1. Gathering requirements
  2. Designing prototypes
  3. Testing, Implementation
  4. Integration
Custom Application Development

When off-the-shelf software doesn’t meet specific business requirements, the best option is to go custom. Hire developers to build apps for you, or build on your own with do-it-yourself tools.

Rapid Application Development

The RAD (Rapid Application Development) model follows an incremental approach. You can simultaneously develop the individual modules of the application to enable faster delivery of the final product.

Low-Code Application Development

Low-code platforms include intuitive visual interfaces that make it easy to build and launch apps, even for non-programmers. You can drag and drop snippets of code and modify them, based on business logic, to design automated workflows.

Mobile Application Development

Mobile application development is the process of creating apps that run on any mobile platform: Android and iOS. With everything you need right at your fingertips, you can track inventory or make instant updates from your phone.

Enterprise Application Development

Enterprise applications are a type of software developed to cater to large-scale organizations. They support enterprise-grade features, like massive data storage and automation of complex business processes.

Web Application Development

Web applications are software developed for a specific purpose, hosted on a web server. They can be accessed using any internet-enabled device, like phones, laptops, and desktops. Some examples of web applications are online banking sites, e-commerce websites, and social networks.

Software development kits

Mobile app development requires access to software development kits (SDKs) that provide a simulated mobile environment for programmers to design and test code. However, creating an app does not require full use of these kits. For example, developers can create mobile games using Unity and then use the Android SDK to ensure its deliverability on mobile devices. Developing apps for iOS requires a paid iOS developer license, whereas the Android SDK is freely available to users.

iOS and Android have similar mobile market shares (47% and 52% respectively), but developing for Apple is somewhat easier in that you don’t need to worry about a wide range of devices from different manufacturers. Whichever operating system you choose, however, there are barriers to entry.

Mobile app development requirements

Mobile app development is changing constantly. Typically, every six months or so, a new version of an operating system rolls out with unique features that mobile apps can utilize. Developing for a specific version of the operating system, or even for a native operating system, usually requires developers to try multiple solutions to find the one that suits their development needs.

Failure to keep up with development updates could cause catastrophic cybersecurity issues. Consider the costs of developing an app, which can range from $5,000 to $15,000 to start, plus the costs for continued development and maintenance. If Android or iOS releases a new OS update, you can be delisted quickly for being incompatible.

Developing an app is only worthwhile if it’s a great app. Poor user experience will drive customers away. Be mindful of the user experience and realistic about your budget.

App development process

Regardless of the type of project you want to bring to life, the app development process has six key steps. Breaking the project down into these simple steps will help you develop your app quickly and efficiently.

  • Idea: When brainstorming app ideas, put some research into answering a few questions about it. What problem does this app solve? Who is the target audience? Why are these features important? Do your competitors have similar apps.
  • Design: Next you’ll design a user interface (UI) and user experience (UX) to navigate the user through the app and make it easy to follow.
  • Development: During this stage, you’ll write the code for your app, develop the code, and start preliminary testing.
  • Testing: By testing your app, you’ll determine its quality, any malfunctions, and what you can improve.
  • Launch: Once your app is bug-free and ready to go, you can publish it on marketplaces like the Apple App Store and Google Play.
  • Marketing: Create a marketing strategy to get users to download your app and give you feedback on how to improve user engagement.
Best platforms for building a mobile app

Just a few short years ago, if you wanted to develop an app, you had to either know how to code or pay someone to develop the app for you. Fortunately, low-code and no-code apps and services have appeared over the past several years to help you bring your vision to fruition. Here are five platforms to help you build a mobile app:

  1. io: Appery is a mobile app builder that entirely runs in the cloud, meaning there is no software to install or download. The platform offers a visual editor where you can drag and drop new components into your app and auto-generates code for these components.
  2. Mobile Roadie: For brands looking to build a very visual app, Mobile Roadie is a platform that works with various media, including RSS feeds, Twitter, and Google News. The builder allows you to send out push notifications and pulls data from a variety of sources, such as XML, JSON, PHP, CSV, and HTML.
  3. Good Barber: If you want to control every aspect of your app but don’t have much code-writing experience, Good Barber is a great platform for you. You can build an app for either an iPhone or Android device and even use the app to replace your current website, as the apps can be optimized for desktop and tablets.
  4. Appy Pie: As a cloud-based DIY app builder, Appy Pie allows you to create and publish an app for any platform without any programming skills. Since the platform is based in the cloud, you can drag and drop all the elements online. Once your HTML5 app is complete, you can send it to be used on iOS, Android, Windows, and even Progressive platforms.
  5. App Machine: Another easy-to-use platform with a drag-and-drop interface, App Machine allows you to easily build an app while adding your own unique style to it. You can choose your own fonts, pictures, colors, and paths and be in complete control of your layout. It also offers in-service app testing abilities, so you can see how it’ll work on computers and mobile devices and note what changes need to be made.
Conclusion of App Development

Application developers have a computer programming background. As you might imagine, the reason it’s called application development instead of just computer programming is that there are many more steps involved before and after the actual writing of the computer program. All of those steps are very typical and are collectively called a systems development life cycle.

You can learn more about our blog SEO and Web Design and Development.

Read More
Md. Main Uddin October 15, 2020 0 Comments